Better Business.
Stronger Communities.
GeNext celebrates businesses that put people and planet first. Together, we’re building a network of businesses driving positive change.
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Benefits of BeingGeNext Certified
Benefits of Being Certified
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Earn Trust at a Glance
Display a certification that shows your business is values-led and community-focused, giving customers, partners, and employees confidence in who you are and what you stand for.
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Join a Like-Minded Community
GeNext connects you with other purpose-driven small businesses. Share insights, collaborate, and grow within a network that believes business can be a force for good.
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Stand Out From The Crowd
Get recognised for what makes your business special, without the complexity and cost of traditional certifications. Our process is quick, meaningful, and built for businesses like yours.
Businesses Driving Positive Change
Businesses Driving Positive Change
We recognise businesses that are committed to putting customers first. From building trust through transparency to creating products and services that meet real needs, GeNext business celebrate organisations that care about every experience they deliver.
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We highlight businesses that empower their people and foster workplaces built on respect, collaboration, and trust. We shine a light on teams where employees feel valued, engaged, and inspired to grow—because great cultures create great businesses.
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We celebrate businesses that make a positive impact on their communities—locally and globally. From supporting neighbourhood initiatives to driving sustainable change, this pillar champions organisations that give back, lift others up, and lead with purpose.
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About GeNext About GeNext
Built With You, For You.
We’re creating this framework with real businesses at the heart of it. Every company that registers to get certified contributes to the evolution of our blueprint for better business, helping shape a standard that’s practical, relevant, and grounded in real-world values.
- A modern certification for small and local businesses committed to purpose, integrity, and impact.
- Built on three pillars—Customers, Culture, and Community—that recognise real values in action.
- Join a trusted network of like-minded organisations driving positive change in business and beyond.
GeNext is a modern certification for small and local businesses that want to do better — for their customers, their culture, and their community. We recognise real values in action, not just policies on paper.
Most certifications are expensive, complex, and built for big businesses. GeNext is designed to be affordable, accessible, and relevant to SMEs and local enterprises—while still being rigorous, meaningful, and rooted in impact.
GeNext is for independent businesses, startups, social enterprises, and community-led companies that care about how they work, not just what they sell. If you believe in running your business with integrity and heart, you’re in the right place.
Certification starts with a short set of qualifying questions covering our three pillars—Customers, Culture, and Community. From there, we guide you through a light-touch process to assess, support, and celebrate your impact as a values-led business.
We know that impact doesn’t always show up on spreadsheets. While we may ask for supporting details where needed, our process is designed to be conversational, collaborative, and focused on understanding your business—not testing it.
You’ll receive a GeNext Certified badge for your website, emails, and socials; a profile in our Impact Network directory; and early access to resources, events, and insights to help you keep growing as a purpose-led business.
Absolutely—and we encourage it! We believe great businesses know other great businesses. If there’s someone in your network doing brilliant things, send them our way so they can join the movement too.