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Benefits of Being
GeNext Certified
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Earn Trust at a Glance
Display a certification that shows your business is values-led and community-focused, giving customers, partners, and employees confidence in who you are and what you stand for.
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Join a Like-Minded Community
GeNext connects you with other purpose-driven small businesses. Share insights, collaborate, and grow within a network that believes business can be a force for good.
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Stand Out From The Crowd
Get recognised for what makes your business special, without the complexity and cost of traditional certifications. Our process is quick, meaningful, and built for businesses like yours.
GeNext
certified
The Code For Better Business
Customers
We recognise businesses that are inclusive, purpose-led, and truly put customers first.
Culture
We highlight teams that are empowered, engaged, and built on respect and trust.
Community
We celebrate local impact and global responsibility—businesses that give back and lift others up.
Built With You, For You
We’re creating this framework with real businesses at the heart of it. Every company that registers to get certified contributes to the evolution of our blueprint for better business, helping shape a standard that’s practical, relevant, and grounded in real-world values.
Join a Community That Cares
When you get GeNext certified, you’re not just earning a badge.You’re joining a network of forward-thinking businesses committed to building a better future, together. From local coffee shops to creative agencies, from restaurants to fitness studios. GeNext brings people together who believe business can be a force for good.
Explore Our Frequently
Asked Questions
Find quick and clear answers to the
most
common questions about GeNext
GeNext is a modern certification for small and local businesses that want to do better — for their customers, their culture, and their community. We’re building a framework that recognises real values in action, not just policies on paper.
Most certifications are expensive, complex, and built for big businesses. GeNext is designed to be affordable, accessible, and relevant to SMEs and local enterprises — while still being rigorous, meaningful, and rooted in impact.
GeNext is for independent businesses, startups, social enterprises, and community-led companies who care about how they work, not just what they sell. If you believe in running your business with integrity and heart, you’re in the right place.
Certification starts with a short set of qualifying questions covering our three pillars — Customers, Culture, and Community. After that, we’ll invite you to share more about how your business operates so we can assess, support, and celebrate your impact.
We trust small businesses — and we know that impact doesn’t always show up on spreadsheets. While we may ask for supporting details where needed, our process is conversational, not corporate. We want to learn about your business, not test it.
Initial questions take less than 5 minutes. From there, our team reviews your answers, and we’ll be in touch within a few days to guide you through the next steps. We keep things light-touch but meaningful — no endless audits or red tape.
You’ll receive a GeNext Certified badge for your website, email, and socials; a profile in our upcoming Directory of Better Business; early access to resources, events, and research; and the opportunity to be part of shaping the future of ethical business.
Absolutely — in fact, we encourage it. We believe good businesses know other good businesses. If there’s someone in your network doing brilliant things, send them our way.
Simple, Affordable, Transparent
We’ve stripped out the red tape.Getting certified with GeNext is quick, clear, and low-cost, so you can spend more time building your business and less time filling out forms. No jargon. No long audits.Just meaningful questions, honest answers, and real-world impact.
