100%
The Vision that drives our Team
GeNext isn’t just a certification—it’s a movement. We exist to bridge the gap between what truly matters in business and what gets recognised. We believe small businesses are the backbone of thriving communities, yet too often go unnoticed by traditional awards and frameworks. That’s why we created GeNext: an accessible, values-based certification designed to celebrate what makes local businesses special.
-
Better Business Through Better Values
At the heart of GeNext is a simple mission: to help small businesses be recognised for doing right by their customers, their people, and their communities.
A New Kind of Certification
Customers
We recognise businesses that are inclusive, purpose-led, and truly put customers first.
Culture
We highlight teams that are empowered, engaged, and built on respect and trust.
Community
We celebrate local impact and global responsibility—businesses that give back and lift others up.
Built With You, For You
Our framework isn’t built in a boardroom—it’s co-created with small businesses across the UK. Everything we do is shaped by their feedback, needs, and ideas. That’s how we ensure GeNext remains relevant, real, and rewarding.
-
Co-Creation with Businesses
We collaborate directly with business owners to develop and refine our certification criteria.
-
Accessibility at its Core
GeNext is intentionally affordable, straightforward, and achievable for businesses of every size and shape.
Meet the GeNext Team
Vandy
Vandy oversees daily operations and strategic direction at GeNext, ensuring continued growth, strong partnerships, and successful delivery of our certification programme.
James
James founded GeNext after leading several international award programmes, bringing deep expertise in business excellence, organisational culture, and impact measurement.
Deb
Deb leads research at GeNext, working closely with businesses to refine our methodology and ensure it remains evidence-based, relevant, and impactful.
"At GeNext, we’re not just recognising good business—we’re championing it. Everything we do is built on a foundation of trust, transparency, and shared values."
– The GeNext Team
-
Privacy policies
Your privacy is our priority. We never share your information with third parties without your express consent.
-
Data protection
We are committed to protecting your personal and financial data with the highest security measures