Welcome to
GeNext
Customers | Culture | Community
230+Verified Providers
Benefits of BeingGeNext Certified
Earn Trust at a Glance
Display a certification that shows your business is values-led and community-focused, giving customers, partners, and employees confidence in who you are and what you stand for.
-
Join a Like-Minded Community
GeNext connects you with other purpose-driven small businesses. Share insights, collaborate, and grow within a network that believes business can be a force for good.
-
Stand Out From The Crowd
Get recognised for what makes your business special, without the complexity and cost of traditional certifications. Our process is quick, meaningful, and built for businesses like yours.
The ThreePillars
The Heart of
GeNext
Certification
GeNextGeNext
Join Impact Network
Sign up to GeNext’s Weekly Newsletter. Get the most up to date news from the UK’s Workplace Wellbeing and Wellness Sector delivered straight to your inbox.
GeNext FAQs All You Need To Know
Your Questions
Answered
Learn more about GeNext certification and what it means for your business. From who it’s for to how the process works, we’ve got you covered.
LEARN MOREGeNext is a modern certification for small and local businesses that want to do better — for their customers, their culture, and their community. We’re building a framework that recognises real values in action, not just policies on paper.
Most certifications are expensive, complex, and built for big businesses. GeNext is designed to be affordable, accessible, and relevant to SMEs and local enterprises — while still being rigorous, meaningful, and rooted in impact.
GeNext is for independent businesses, startups, social enterprises, and community-led companies who care about how they work, not just what they sell. If you believe in running your business with integrity and heart, you’re in the right place.
Certification starts with a short set of qualifying questions covering our three pillars — Customers, Culture, and Community. After that, we’ll invite you to share more about how your business operates so we can assess, support, and celebrate your impact.
Initial questions take less than 5 minutes. From there, our team reviews your answers, and we’ll be in touch within a few days to guide you through the next steps. We keep things light-touch but meaningful — no endless audits or red tape.
You’ll receive a GeNext Certified badge for your website, email, and socials; a profile in our upcoming Directory of Better Business; early access to resources, events, and research; and the opportunity to be part of shaping the future of ethical business.
Absolutely — in fact, we encourage it. We believe good businesses know other good businesses. If there’s someone in your network doing brilliant things, send them our way.